AOC In Numbers
Our work with The AOC has delivered consistent growth: a 300% increase in blog traffic, a 42% average email open rate, and a 9.3% click-through rate. These results reflect thoughtful content, ethical marketing, and a strong connection with their therapeutic audience.
+300%
Increase in blog traffic
From consistent, SEO-optimised monthly articles over [insert timeframe, e.g. 6 months
42%
Average email open rate
Well above the UK average for healthcare (≈ 33%)
9.3%
CTR News
Engaged, interested audience behaviour
100%
On-time delivery
Consistent publishing, consistent results
Client Overview
A counselling and psychotherapy organisation based in Dudley, providing inclusive, relational, and trauma-informed mental health services to individuals and communities.
The Art of Change (The AOC) – www.theaoc.org.uk
Our partnership with The AOC is built on consistency, trust, and shared values. Each month, we support their growth through SEO-driven content, newsletter creation, and strategic planning. As their needs evolve, we continue to refine their digital presence—recently expanding into Google Ads to help them reach more people seeking therapeutic support.
Monthly SEO Articles
We write monthly blog posts that are fully SEO-optimised and ghostwritten in The AOC’s voice. Each article focuses on psychotherapy, wellbeing, or community topics—designed to improve search rankings while staying clinically respectful and accessible to a broad audience.
Newsletter Strategy and Delivery
We plan, write, and manage The AOC’s monthly email newsletters, ensuring consistent communication with clients, stakeholders, and supporters. Each edition is structured to be informative, warm, and aligned with the organisation’s tone of voice.
Search Visibility Planning
We provide strategic input into how The AOC’s website performs in search, identifying relevant keywords, advising on content structure, and tracking improvements over time to ensure sustainable organic growth.
Google Ads (Display & Search)
We’ve launched and now manage targeted Google Ads campaigns to help The AOC reach people actively looking for therapy services in their area. These include both Search and Display ads, carefully written to reflect the organisation’s tone, ethics, and accessibility.
The AOC: Supporting a Therapeutic Practice Online
Ongoing SEO, article writing, email outreach, and marketing strategy for a psychotherapy service rooted in community and relational care.
Aligned Support for a Mission-Led Practice
This is a long-term partnership rooted in trust, care, and consistent growth.
2025 & Beyond
We continue to work with The AOC each month to deliver thoughtful, values-driven content. Our role spans writing, strategy, and digital marketing support, all designed to amplify their work and make their services more discoverable.
Communicating Therapeutic Values Online
The AOC is a respected counselling and psychotherapy organisation based in Dudley, offering relational, inclusive, and socially aware mental health support. Their work spans one-to-one therapy, training, and broader community support.
MindsMarketing provides ongoing content and marketing strategy to help The AOC grow their digital presence, connect with its audience, and reflect the depth of its clinical work online.