About
Who We Are, Where We Came From, and Where We’re Headed
Minds Marketing was founded by Louise Buckingham in 2008, after more than 25 years working in tech and marketing.
After later studying psychology and counselling, Louise began to see the growing gap many practitioners face: deeply skilled at supporting others, yet left to navigate visibility, technology, and marketing alone - often without guidance that felt ethical or aligned with the profession.
Minds Marketing was created to bridge that gap.
We support mental health professionals with thoughtful, values-led marketing that makes being visible feel manageable and authentic. Drawing on behavioural science, digital strategy, and real-world experience, we help translate your work into clear messaging, strong online foundations, and sustainable client pathways — without pressure or sales tactics.
Whether you’re newly qualified or growing an established practice, our focus is the same: helping the right clients find you, while protecting the integrity of the work you do.
Because good marketing isn’t about self-promotion.
It’s about connection, clarity, and trust.
The AOC Case Study
We’ve been working with the AOC in Dudley to transform their online presence and make it easier for more people to discover their amazing work. By refreshing their digital platforms and improving visibility, we’re helping them reach wider audiences, connect more meaningfully with the community, and showcase the impact they make every day.
From app search marketing to social media design and product strategy, Minds Marketing has been with us every step of the way. Their expertise has helped us grow our brand, refine our offerings, and increase user engagement. They’re a true partner in our success.
The Vision
At Minds Marketing, we empower mental health professionals to build values-led practices that are sustainable, visible, and genuinely impactful. We understand the realities of the mental health world - balancing ethical care, professional integrity, and the need to be seen in an increasingly noisy digital space.
Our team began in technology and marketing, spending years in digital strategy, branding, and growth before retraining as counsellors and psychotherapists. This dual perspective enables us to support practices from both human and strategic perspectives.
We believe ethical marketing should be rooted in empathy, authenticity, and trust - never at the expense of the therapeutic relationship.
By bringing together insights from technology, business, and mental health, we help therapists, counsellors, and wellness organisations strengthen their presence, reach the right people, and grow in ways that feel aligned and sustainable.
Together, we’re redefining ethical mental health marketing - creating space for practices that not only grow but truly change lives.
Value
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The Team
Member's Name
This is the space to introduce the business’s team and what makes it special.
Member's Name
This is the space to introduce the business’s team and what makes it special.
Member's Name
This is the space to introduce the business’s team and what makes it special.
Member's Name
This is the space to introduce the business’s team and what makes it special.
Member's Name
This is the space to introduce the business’s team and what makes it special.
Member's Name
This is the space to introduce the business’s team and what makes it special.