The Challenge
EBPC delivers a wide range of psychological and mental health services, but faced two connected challenges:
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Ensuring information was easy to find externally, and
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Improving internal and stakeholder understanding of the breadth and impact of their work.
Content needed to remain clinically accurate, accessible, and aligned with NHS standards, while supporting both public awareness and internal clarity.
The Approach
Minds Marketing worked closely with EBPC to develop a content and SEO strategy focused on visibility, clarity, and shared understanding.
This included:
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SEO-led article writing that clearly explains EBPC’s services, outcomes, and areas of expertise
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Structured, plain-English content, helping both professionals and the public better understand complex psychological work
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Monthly newsletters that share updates, service developments, and insights across teams and stakeholders
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Consistent messaging, reducing confusion and ensuring alignment across digital channels
All content was created in line with NHS tone of voice, accessibility standards, and governance requirements.
The Impact
This approach delivered measurable improvements in both reach and understanding:
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22–35% increase in organic search traffic to key service and information pages over a sustained period
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30–45% improvement in search visibility for priority mental health and psychological service–related terms
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Newsletter open rates averaging 38–46%, exceeding typical public-sector benchmarks and supporting consistent engagement
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Improved internal awareness of EBPC’s services and ongoing work, reflected in clearer communication and reduced repetition of core information
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18–27% increase in average time spent on articles, indicating stronger comprehension and engagement with content
This work strengthened EBPC’s digital presence while also supporting organisational learning, enabling clearer understanding of services, expertise, and impact across the organisation and its stakeholders.