From Cold Chatbot to Warm AI Triage
From a simple chatbot to a compassionate AI triage, Happio.io gently guides users through validated assessments, offering warmth, understanding, and personalised support from the very first step towards healing.
Product Strategy & Development
We led feature planning, onboarding flow design, and roadmap prioritisation to turn concept into user-led experience.
CBT-Based Journalling System
Designed by Louise Buckingham, this structured journalling tool supports cognitive restructuring and emotional awareness through guided prompts.
AI Diagnostic Triage Tool
We built a therapist-informed diagnostic room, using DASS and WHO-5 frameworks to assess user needs and offer support recommendations.
Marketing & Communications
From Google Ads and App Store campaigns to tone-of-voice, social, and SEO, we built a brand presence that drives both installs and impact.
Bringing Therapeutic Tools to Life
From Tech to Touchpoints
Mental health journeys don’t end at the app screen, they continue through every notification, message, and email. That’s why we created an end-to-end communication system for Happio, covering:
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Email onboarding & engagement journeys
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Push notifications tailored to behaviour and mood
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In-app messages and content nudges
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Re-engagement flows for inactive users
Every message is designed to feel like a gentle check-in, not just a marketing push.
The Challenge
When Happio.io reached out to us, the app had strong intentions, but there was no user journey to match. It lacked meaningful features, emotional engagement, and clinical grounding. Users had no clear path through the app, and nothing substantial to support their wellbeing.
It wasn’t marketable, scalable, or therapeutically valuable for its early state. Our goal was simple but significant: to create a digital product that users could trust, enjoy, and benefit from on a daily basis.
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Case Study: Happio.io
Transforming a mental health app from fragmented concept to powerful, clinically-informed product.
Happio.io came to us with a vision, to become a mental health companion for everyday wellbeing. But the app wasn’t ready. There was little functionality, limited user flow, and no clear therapeutic impact. Over two years, we’ve partnered with their leadership team to reshape the entire product, communications, and growth strategy.