Louise Buckingham

The health and wellness sector continues to evolve rapidly. In 2026, the most resilient and impactful practices are no longer built solely around a single practitioner delivering 1:1 sessions.

Mental health is a topic close to my heart, and I believe it deserves more attention and care in every corner of our lives. But have you ever stopped to think about how marketing plays a vital role in shaping the conversation around mental health? It’s not just about selling services or products. It’s about connecting, educating, and breaking down barriers that keep people from seeking help. Marketing for mental health is a powerful tool. When done thoughtfully, it can create awareness,...

For therapists, counsellors, and psychologists working within NCPS , BACP, UKCP, and HCPC  frameworks, marketing often feels uncomfortable - even contradictory to clinical values. Yet the reality of private practice in 2026 is this: If people cannot clearly understand what you offer, they cannot choose you. This is not about persuasion. It is about accessibility, transparency, and informed choice, all of which are central to ethical practice. The Conversion Gap Most Therapists Don’t Realise...