Louise Buckingham

And How Service Quality Determines Who Gets Enquiries Many therapists believe that attracting clients is primarily about visibility - being listed in directories, posting on social media, or improving SEO. In reality, visibility alone doesn’t convert. Clients don’t choose therapists based solely on qualifications, modality, or experience. They choose based on how safe, clear, and supported the service feels — often before they ever make contact. This is where many independent practitioners...

The health and wellness sector continues to evolve rapidly. In 2026, the most resilient and impactful practices are no longer built solely around a single practitioner delivering 1:1 sessions.

Mental health is a topic close to my heart, and I believe it deserves more attention and care in every corner of our lives. But have you ever stopped to think about how marketing plays a vital role in shaping the conversation around mental health? It’s not just about selling services or products. It’s about connecting, educating, and breaking down barriers that keep people from seeking help. Marketing for mental health is a powerful tool. When done thoughtfully, it can create awareness,...